YourCareUniverse - Transvisional Forum 2015


In order to survive in the new world of healthcare, providers must place their new CEO, the consumer, at the epicenter of their strategies. Big data is bringing marketing and technology together with thundering impact.

Join YourCareUniverse for an exclusive forum:


During this two-day highly interactive forum, we will discuss strategies for tackling some of the industry’s toughest challenges:

Join YourCareUniverse for an exclusive forum:

  • Cultivating consumer loyalty
  • Generating brand awareness
  • Managing the digital patient
  • Communicating effectively in the digital age
  • Analyzing big data for action
  • Increasing volume



Thought Leaders Icon

Industry Thought Leaders

Join us to hear some of the best and brightest visionaries in healthcare during a half-day interactive session.

Education Icon


Learn best practices from some of the most experienced experts in the industry on pressing topics such as converting big data to smart data and implementing effective consumer loyalty programs.

Networking Icon


Our focus is on providing you with valuable networking opportunities with other industry professionals.


Thought Leaders Icon

Nicholas Webb

topic: Engaging patient populations through digital technology

Nicholas Webb is a world-renowned business futurist and innovation thought leader. He is the author of The Innovation Playbook and The Digital Innovation Playbook.

Thought Leaders Icon

Dr. Farzad Mostashari

topic: Collaborative, continuum care initiatives for healthcare companies serving rural & urban environments

Dr. Mostashari served as the National Coordinator for Health Information Technology at the U.S. Department of Health & Human Services and helped push U.S. healthcare into the digital age through the adoption of electronic health records.

Thought Leaders Icon

Steve Blumenthal

topic: Panel discussion “Access to patient records: Implications for patients, physicians and provider organizations”

Steven E. Blumenthal, Counsel, Waller Lansden Dortch & Davis, LLP: Information Technology is the focus of Steve Blumenthal’s practice. His healthcare experience includes such areas as electronic health record (EHR) systems and HIPAA.

Thought Leaders Icon

Jitin Asnaani

topic: CommonWell Health Alliance: "The Road to Successful Data Exchange"

Jitin is the first Executive Director of the CommonWell Health Alliance and pursues its mission of building a scalable infrastructure that enables health data to follow the patient’s care journey. He has extensive experience in cloud-based interoperability platforms, population health services and health IT interoperation.


Attendees will have access to nine educational classes. Descriptions are below:

Transforming Information into Wisdom to Drive Continuous Engagement: Learn how to effectively use analytics in three ways within the healthcare setting: community and market based, clinical, and financial. Address challenges related to:

  • Identifying areas of revenue
  • Cross selling opportunities
  • Mitigating risk
  • Avoiding penalty
  • Benchmarking
  • Guiding the management of the consumer outside of acute care settings

The 3 D’s of Smarter Hospital Marketing: Data, Digital & Demand: We’re seeing a radical integration of the consumer experience across physical and virtual environments, reshaping product and service delivery powered by data consolidation and digital platforms. Big data is becoming smart data -- opening the door for new engagement models which take a 360 degree view of the market. This session will focus on best practices for how hospitals will engage with their markets and grow profitable brands.

Outside/In: Building a Community-Centric Strategic Plan:This course will review the benefits of conducting a deep dive into the health and wellness needs of your community and identifying gaps. Leverage insights from this research to:

  • Drive community wellness
  • Shape business strategy by leveraging data-driven insights
  • Facilitate collaboration within your service area
  • Cultivate a loyal consumer base

Building Loyalty and Trust Through Continuous Engagement: In the contemporary healthcare market, consumers are constantly evaluating their purchase decisions. The key to thriving in the age of increased competition and consolidation is to cultivate consumer loyalty by offering value over an extended period of time. This session will explore ways hospitals can drive engagement with their community by providing robust content and health and wellness tools to increase brand affinity.

Making Sure You are Heard: The Importance of Consumer Communication Segmentation: Ninety-percent of the data available has been created in the past two years. Consumers have access to more information than ever before and multiple ways to access it. In order to break through the noise, facilities must communicate with consumers in the way they feel most comfortable. This session will highlight the importance of segmenting your population base and the basics of getting started.

Decoding Patient Portal Behaviors for Action: Do you know the sites your patients are visiting before and after they log-into your portal? Your patient portal has a wealth of information and mining this data will expose insights that will help you shape an effective marketing strategy. This session will explore the types of information available through your portal, how to derive patterns from that data and impactful ways to act upon it.

Using Big Smart Data to Risk Stratify Your Communities: Effective population health management has never been more important. This session will focus on the benefits of creating algorithms that utilize population data and data from your hospital to provide visibility into areas of exposure, define consumer profiles and segment your population base.

Patient Flow Beyond the Care Center: Some estimate by 2019 two out of three patients will self-schedule medical appointments. This session will discuss the benefits of a robust patient communication strategy as it pertains to managing the patient outside your hospital's walls.

The Inner Loop: Drive Volume by Keeping Patients within Your Network and Physicians Satisfied: Once you have the patient in your ecosystem it is imperative they have a positive experience. Traditional methods of transfer and referral are difficult on the patient and also result in leakage for the hospital. This session will focus how to improve the patient experience by providing physicians and care team members with a cloud-based transfer and referral tool to refer a patient to another healthcare provider.

Collaborate. Grow. Thrive.


Wednesday, September 16

8:30 to 9 am: Breakfast
9am to Noon: Classes
Noon to 5 pm: The State of Healthcare
5 to 6 pm: Self-Guided Tour of the Music Hall of Fame
6 to 7 pm: Meet Chip Esten, Dinner and Networking
7:30 to 9 pm: Entertainment

Thursday, September 17

8:30 to 9 am: Breakfast
9 am to Noon: Classes
Noon to 1 pm: Lunch
1 to 4:30 pm: Classes
4:30 pm: Adjourn

Schedule PDF icon Download Schedule PDF